EFFIE LAI-CHONG LAW

EFFIE LAI-CHONG LAW

Effie Lai-Chong Law is a full professor of computer science, specialising in Human-Computer Interaction (HCI), Durham University, UK. Before joining Durham, Effie was a full professor in HCI at the University of Leicester. Her long-term research focus is Usability and User Experience (UX) methodologies which she has successfully applied to various areas, including Technology-enhanced Learning (TEL), Affective Computing, and Trustworthy Autonomous Systems (TAS). Effie has chaired two COST Actions – MAUSE on usability and TwinTide on UX. She has also played a leading role in a number of international projects, including the current EU H2020 Augmented Reality Educational Interactive Systems (ARETE, 2020-2024) and ESA Personalized Space Technology Exercise Platform (P-STEP, 2021-2023), and national ones, including the running UKRI TAS Verifiability Node (2020-2024). Effie is an Editorial Board Member of Interacting with Computers (OUP), International Journal of Human-Computer Studies (Elsevier), and Quality and User Experience (Springer). She has published more than 200 peer-reviewed papers. Effie’s recent research foci are: Multidimensional measurement of UX; Automatic multisensory emotion recognition; Conversational AI (chatbots); Mixed Reality.